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Product / IoT2025

WINGO

An IoT-based bird deterrent device — humane, intelligent and scalable, designed for urban Indian environments and supported by a companion mobile app.

WINGO product renders

Mission

To design and build a humane, intelligent, and scalable IoT system that automatically detects and deters specific nuisance birds in real time — without causing harm.

The Problem

Overpopulation of pest birds — especially pigeons — is a growing challenge in urban India. Three major concerns drive the project:

Concern

Public Health Risk

Bird droppings are linked to respiratory diseases such as Histoplasmosis and Cryptococcosis.

Concern

Property Damage

Acidic droppings corrode building materials, stain facades and damage infrastructure.

Concern

Ineffective Existing Solutions

Netting, spikes and chemical repellents are costly, inhumane and ineffective over the long term.

Bird food and pigeons
Pigeon damage on property

Design Brief

01Design an IoT-based product
02Deter pest birds in Indian urban settings
03Address overpopulation and health risks
04Provide a smart, scalable solution
05Provide a responsible and ethical solution

Problem Mapping

Severity

Severe

  • Noise
  • Droppings
  • Aggressive behavior

Severity

Considerable

  • Overpopulation of certain species
  • Mess with food and plants

Severity

Moderate

  • Damage to property
  • Health concerns
  • Odor
  • Blocked spaces
  • Cultural / personal preference issues

Areas Affected

Transport & Parking

  • Car parks
  • Garages
  • Bridges
  • Flyovers

Food-Related Spaces

  • Restaurants with outdoor seating
  • Cafés
  • Markets
  • Street food stalls

Public & Open Spaces

  • Parks
  • Gardens
  • Monuments
  • Heritage buildings
  • Schools
  • Colleges

Commercial & Public Buildings

  • Office complexes
  • Malls
  • Hospitals
  • Railway stations
  • Bus stations
  • Airports

Residential Areas

  • Balconies
  • Terraces
  • Window ledges
  • AC units
  • Rooftops
  • Water tanks

Industrial & Utility

  • Factories
  • Warehouses
  • Solar panel installations
  • Power stations
  • Telephone towers

Market Research

Surveyed existing bird deterrents — physical barriers, sound-based, visual, and chemical treatments — to identify gaps and opportunities for an IoT-driven approach.

Market research overview

Competitor Analysis

Rentokil PCI

Technology

Bioacoustic systems, Electric tracks

Features

Pre-recorded distress calls, Predator calls, Bird Track electric strip

Target Audience

Commercial, Industrial, Airports

Bird-X

Technology

Sonic / Ultrasonic devices

Features

BirdXPeller Pro, Audible distress calls, Ultrasonic units

Target Audience

Industrial, Commercial, DIY users

Shyam Innovations

Technology

Ultrasonic devices

Features

Solar-powered & electric repellents

Target Audience

Residential, Small commercial, Agricultural

Bird Control Group (NL)

Technology

Automated laser systems

Features

AVIX Autonomic moving laser beams

Target Audience

Airports, High-value agriculture, Industrial

Indirect competitors include traditional service providers (HiCare, local netting installers, Pigeon Control India, general pest control). Low-cost DIY alternatives include reflective tapes, scare-eye balloons, repellent gels, and plastic owl decoys.

User Research

Anjali Mehta

42 · Mumbai, India · Homemaker — apartment with balcony

Pain Points

  • Balcony dirty from droppings & feathers
  • Daily cleaning headache
  • Nets block airflow and darken the balcony

Preferences

  • Silent / subtle deterrent
  • Non-disturbing to neighbours
  • Budget ₹2,000–₹3,000
  • Removable — may shift houses

Rajiv Shah

29 · Ahmedabad, India · IT Professional — works from home

Pain Points

  • Pigeons on window sills
  • Cooing disturbs work calls
  • Droppings prevent opening windows

Preferences

  • Mobile app control
  • Phone integration
  • Light deterrents acceptable if not too bright
  • Compact, easy window install

Damage & Risk Analysis

Health Risks

Airborne pathogens from dried droppings.

  • — Cryptococcosis
  • — Histoplasmosis
  • — Psittacosis
  • — Salmonellosis
  • — E. coli related illness

Infrastructure Damage

  • — Corrodes metal
  • — Corrodes stone
  • — Damages paint
  • — Accelerates wear of buildings & heritage structures

Nuisance Effects

  • — Dirty sidewalks, cars, buildings
  • — Clogged drains and vents
  • — Structural problems
  • — Ticks, mites, home infestations

Form Development

Hand-sketched concepts explored compact electronic forms — angular, geometric bodies with multiple mounting possibilities and integrated sensing/deterrent areas.

Form sketches

Digital Exploration & Evaluation

Concept 1

Advantages

Covered all motion sensor angles. Allowed multiple hanging sides.

Issue

Pigeons could still sit on the product unnoticed.

Concept 2

Advantages

Different angles of coverage.

Issue

Empty central area allowed pigeons to fly through and sit.

Form iteration renders

Final Product

A geometric, diamond-profile body with angled symmetrical surfaces, a central circular grille, rectangular sensor windows, indicator lights and mounting-oriented geometry.

Final WINGO renders

Technical Drawing

Symmetrical pyramidal body with a 156 × 156 mm footprint and 73 mm height — rounded edges, tapered top, central grille and side openings for sensors.

Technical drawing

Electronics & Circuit

ESP-32 driven system with USB-C charging, 2S Li-ion pack, dual microwave sensors, audio module with speaker, and high-power 3 W red/blue LEDs gated through N-channel MOSFETs.

Circuit diagram

Companion Mobile App

Pairing, dashboard, alerts, system controls — LED brightness & flash pattern, audio volume, sensitivity, and account settings — all from the phone.

Wingo mobile app screens

Project Preview

How WINGO Works

A short walkthrough of the WINGO device in action — detection, deterrent response and app interaction.

Final Project Summary

  • — An IoT-based bird deterrent device.
  • — Focused primarily on nuisance birds such as pigeons.
  • — Designed for urban Indian environments.
  • — Humane and non-harmful approach.
  • — Supported by a smartphone application.
  • — Built after studying physical, electronic and DIY bird-control methods.
  • — Developed through sketches, digital form evaluation, technical detailing and UI design.
  • — Targeted at residential, commercial, public, industrial and infrastructure environments.