KRIDA
Book. Play. Connect.
A sports ecosystem app that goes beyond turf booking — combining matchmaking, community, gear sharing, and rewards into one connected experience.
KRIDA
KRIDA is a sports-focused digital platform combining venue booking, player matchmaking, community interaction, equipment sharing, and rewards.
The project addresses social and coordination challenges that occur before and after sports sessions — challenges that traditional turf-booking apps ignore.
Problem Statement
Current sports apps solve reservations — not the ecosystem around them.
01
Finding Suitable Players
Users struggle to find players with similar skill levels, which affects match quality and overall enjoyment.
02
Fragmented Communication
Players coordinate across WhatsApp, calls, and other external channels — creating a disconnected experience.
03
Turf Availability Issues
Availability information is unclear and inconsistent, making bookings more difficult than they should be.
04
Lack of Motivation
Existing apps do not encourage regular participation, habit formation, or continued engagement.
05
Equipment Barriers
Forgotten or unavailable gear can prevent participation entirely.
06
Trust Issues
There is no trust layer between players who do not already know each other.
Project Objectives
Five goals that shape the platform
Simplify Booking
Reserve turfs and courts with easier scheduling.
Complete Ecosystem
An all-in-one platform for sports enthusiasts — not a standalone booking service.
Skill Matchmaking
Pair users based on skill levels to improve playing experience.
Marketplace
A micro-economy around sports equipment through sharing and lending of gear.
Streaks & Rewards
Encourage users to play consistently through rewards and streak systems.
Target Users
Built for every kind of player
Regular Players
Weekly players who regularly organise or join games.
Casual Players
Play occasionally and want opportunities to join friendly matches.
Amateur Enthusiasts
Players seeking more competitive or higher-level games.
Clubs
Student groups, society clubs, and sports startups.
Owners
Turf owners and session organisers.
Research
Grounded in primary user research
8
Open-ended user interviews
30+
Survey responses from active players
18–35
Age range of participants
75%
Coordination Inefficiency
Time-consuming coordination negatively affects player experience — organising sessions is one of the largest pain points.
60%
Skill Mismatch
Users experience dissatisfaction because teams or opponents have significantly different skill levels — validating the need for matchmaking.
Qualitative Findings
In their own words
Players struggle to coordinate people and timing.
“Half our time goes in messaging and confirming who's coming.”
Different skill levels reduce enjoyment.
“It's boring when the other team is too strong.”
Most players rely on WhatsApp and manual calls.
“We don't use apps — too many steps, it's easier to call.”
Frequent players want recognition.
“It'd be fun to have badges or streaks for consistency.”
Core Features
Seven features, one ecosystem
01
Book Turfs & Courts
Reserve facilities filtered by location, sport, and time.
User Value
Simplifies scheduling and payments.
02
Player Matchmaking
Join existing games or host new ones — matched by skill level and distance.
User Value
Helps users find suitable teammates.
03
Skill-Based Ratings
Rate skill and sportsmanship after matches. Averages form each player's Game Level.
User Value
Creates fairer, better-balanced competition.
04
Community & Chat
Session-based chats, group creation, and player discussions in one place.
User Value
Supports bonding and coordination.
05
Gear Swap & Lending
Buy, sell, or lend sports equipment within the community.
User Value
Reduces equipment-related barriers to play.
06
Streaks & Rewards
Participation streaks, leaderboards, and badges for consistency.
User Value
Encourages consistent participation.
07
Smart Reminders
Notifications for upcoming matches, missing players, and gear requests.
User Value
Keeps users prepared and engaged.
Information Architecture
From first launch to playing the game
Entry Flow
My Bookings
List bookings, view details, cancel or modify, leave a review.
Play
Search sportmates, view venue details, book.
Book
Sort by sport or category, view venue, book.
Discover
Search, nearby events, upcoming events.
Across the app, users can search by interest, sport, and availability.
Concept Summary
A sports ecosystem — not just a booking app
KRIDA combines venue booking, player discovery, skill-based matchmaking, community communication, and equipment sharing — reinforced by ratings, streaks, rewards, and smart notifications.
Every proposed feature is mapped to a real research finding: coordination difficulty, skill mismatch, reliance on external communication tools, and the need for recognition among active players.
App Screens
A walk through the app
